ADVERTISING RATE SHEET

GENERAL INFORMATION
Published monthly from September through May (with a single issue for December/January), The Juilliard Journal serves The Juilliard School, its alumni, and the Lincoln Center community. Advertising space is limited, and ads are accepted on a first-come, first-served basis. Most of our advertisers are businesses offering services, events, and products for performing artists. The Juilliard School reserves the right to reject advertising it deems inappropriate.

CIRCULATION
Approximately 18,500 copies of The Juilliard Journal are published each month. Of this number, 8,500 are distributed to the students, faculty, and staff of The Juilliard School and to the Lincoln Center community. The remaining copies are sent to the alumni of The Juilliard School—50 percent of whom reside in the New York area.

AD SPECS
Display ads must fall into one of the size categories below.
All chart specs are in inches.

AD SIZESVERTICALHORIZONTAL
1/16 page
1/8 page
1/4 page
1/4 page island
1/2 page
Full page
2 5/16 x 3 1/2
2 5/16 x 7 1/4
2 5/16 x 14 5/8
4 3/4 x 7 1/4
4 3/4 x 14 5/8
9 3/4 x 14 5/8
4 3/4 x 1 3/4
4 3/4 x 3 1/2
9 3/4 x 3 1/2

9 3/4 x 7 1/4
9 3/4 x 14 5/8


AD FORMAT
We prefer to receive your ad on disk or by e-mail. Acceptable formats are EPS, TIF, JPG, or PDF files. Please send the highest quality version possible. Advertising files sent must include printer and screen fonts and all images used, and be accompanied by a hard copy of the ad (please do not send your font library). Pictures must be sent as TIFF or EPS, or if sent through e-mail, as JPEG files. We also accept camera-ready display ads which will be scanned for a one-time $15 charge. The Juilliard Journal is printed on a 100 line screen; advertising art should be scanned at 200 dpi or higher for the best reproduction. If your design has a solid tone in the background, it should be 70% black. If you knock out white type, please do not use small or fine type. If you have additional questions about formatting, please call the Office of Publications. We reserve the right to refuse ads that do not meet these specifications.

DEADLINES & PAYMENT
Advertisement and payment must be submitted by the 5th of the month prior to the month of publication. Placement position is at the sole discretion of The Juilliard Journal. Please make check payable to "The Juilliard Journal" and mail to the address below to ensure receipt. Juilliard does not have the means to accept credit cards. International payments must be made by money order in U.S. dollars for the exact ad amount. International checks are not accepted. You will be sent a tear sheet when your ad appears.

2008-09 DEADLINE CALENDAR
For Issue of:Deadline for Artwork and Payment
September 2008 Tuesday, August 5
October 2008 Friday, September 5
November 2008 Monday, October 6
December 2008/
January 2009
(Double issue)
Wednesday, November 5
February 2009
(Special alumni issue)
Monday, January 5
March 2009 Thursday, February 5
April 2009 Thursday, March 5
May 2009 Monday, April 6

ADVERTISING RATES
Basic Rates
1/16 page
1/8 page
1/4 page
$85
$157
$310
1/2 page
Full page
$610
$1,230

Frequency Rates
After the same ad has been placed in three consecutive issues, charges will be reduced to the frequency rates listed below, starting with the fourth placement of the ad. Please note: frequency discount does not apply if ad is changed.
1/16 page
1/8 page
1/4 page
$80
$145
$295
1/2 page
Full page
$590
$1,185

Additional Charges
Ads requiring outside scanning will incur charges from our printer in addition to the basic ad placement rate:
Camera-Ready Display Ads with Image
Film (positive preferred) or Other
$15 (one-time charge)
$30-$75 (according to size & material)

Classified Ads
Classified ads $1.25 per word, with a 20-word minimum ($25). Ads will be included in the print version of the newspaper as well as on the Juilliard Web site when The Journal is posted online. We will link to your own business site if you request. Please inform us if you do not want your ad on the Web. Payment is due before ad runs. There is a 10% discount if you pay for 4 issues up front. (The ad must remain unchanged.)


Juilliard Journal, Room 442A
The Juilliard School
60 Lincoln Center Plaza
New York, NY 10023-6588
Tel: (212) 799-5000, ext. 340
Fax: (212) 769-6422
E-mail: journal@juilliard.edu