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BMW and Juilliard Honor Musical Excellence By GIUSTINE ALTSCHULER
BMW of North America, Inc. celebrates its fourth year of corporate sponsorship at The Juilliard School, providing a full-tuition music scholarship for the 2003-04 academic year. Over the years, the affiliation between BMW and Juilliard has been based on mutually held values of excellence and superb performance. These important qualities are expressed in the talents of cellist Patrice Jackson, a first-year student who is BMW's 2003-04 scholarship recipient..
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| Patrice Jackson (Photo by Michael Marsland) |
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Tom Purves, chairman and C.E.O. of BMW Holding Corp., said of the award: "BMW of North America is proud to continue our longstanding relationship with The Juilliard School in 2004. The scholarship we have established represents BMW's dedication to the talented musicians who attend Juilliard." BMW, like other donors committed to Juilliard's students, recognizes the vital importance of financial aid to the School. Scholarship assistance remains the most significant means of allowing talented young artists to enroll at Juilliard regardless of their financial circumstances. Through the generosity of each of the dedicated and generous supporters who establish scholarships at Juilliard, many students are able to achieve their goals in the pursuit of artistic excellence. Patrice acknowledges the impact of this financial assistance on her own experience. "Receiving a scholarship from a company like BMW is very meaningful," she says. "It assures that I will be able to further my musical studies at this great conservatory. I am honored to be this year's recipient."Patrice comes to Juilliard from Yale University, where she received a certificate in cello studies. The sixth generation in her family to play a stringed instrument, Patrice continues her education as a student of Joel Krosnick. Among her achievements, Patrice has earned first prize in the Chevron-Texaco Sphinx Competition and has appeared on NPR's From the Top radio series. Patrice has also performed as a soloist with orchestras such as the Boston Symphony, the Atlanta Symphony, and the Johannesburg Philharmonic. She has also participated in the Banff Festival in Canada.On April 26, BMW of Manhattan and Westchester BMW will be in the audience for the Juilliard Orchestra's performance at Carnegie Hall. The orchestra, conducted by James DePreist, will perform works by Kernis, Mozart, and Mahler. Prior to the orchestra's performance, BMW of Manhattan and Westchester BMW will host a reception at which Patrice and a fellow Juilliard student, pianist Jennie Jung, will perform Chopin's Polonaise Brillante in C Major, Op. 3, for cello and piano. In recognition of BMW's valued collaboration with the School, President Polisi comments, "BMW of North America is a valued member of the Juilliard community. We are deeply grateful for the company's association and the encouragement it provides our gifted young artists."For more information about contributing to Juilliard, please call the Office of Development and Public Affairs at (212) 799-5000, ext. 278, or visit www.juilliard.edu/giving.Giustine Altschuler is assistant director of foundation and corporate relations.
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